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OverviewBest WooCommerce Social Media PluginsBonus Tips: WooCommerce Social Media Marketing HacksWrap-UpOverview
In this era of digital marketing, social media is a must if you want to increase visibility and reach a relevant and wider audience. Creating an online store with WooCommerce is a step in the right direction but it’s not enough to reach your goals of increased sales and conversions. But don’t you worry, as WooCommerce is a highly flexible and customizable platform, it offers multiple WooCommerce social media plugin options, thus integrating the power of a highly effective marketing technique in your strategy.
According to Oberlo, 73% of marketers consider social media marketing to be “somewhat or very effective” for their business. Social media can help you increase engagement with your audience, increase sales, and brand awareness. And its cost-effectiveness makes it all the more enticing.
In this article, we are going to discuss some of the best WooCommerce social media plugins, but first, let’s devise a strategy.
This is a comprehensive and flexible social sharing plugin for WooCommerce. It is compatible with 50+ social networks, thus enabling all your customers to post and share about your products. It offers complete customization, for example, it has 30 automated display options, multiple display locations, customizable color and style, and much more. This plugin is jam-packed with features and is one of the best WooCommerce social media plugins available.
Key features
- Compatible with Gutenberg editor.
- Provides eye-catching social buttons for 50+ social media platforms.
- Multiple button share templates are available to choose from.
- Mobile-optimized.
- You can place the share buttons anywhere on the page.
- You can also include different chat options such as Messenger, Skype, WhatsApp, etc.
This is an all-in-one WooCommerce social media plugin that consists of all the necessary features to increase visibility and trust. It provides social icons, social shares, auto-posts, social login, and much more. It has 12 pre-designed icon sets or you can upload your own, it also enables you to customize the icons by defining their size, height, etc. For the social share feature, you can choose which social media to display and how. For example, it has 10 beautifully designed themes and 4 floating sidebar widgets to choose from.
Key features
- Has pre-made 18 social profiles available.
- Retina-ready themes and sidebar widgets for each social feature.
- You can fetch the latest tweets from any account into your website design with images.
- Add a “Pin it” button over your products and posts.
- You can auto-post on LinkedIn, Facebook, Twitter, and Tumblr.
Quickly set up a referral program and increase word-of-mouth marketing on your store with this WooCommerce plugin. You can run a coupon-based campaign where brand advocates share amazing coupons with their friends and family and in return receive store credit. You can easily manage a referral program from your WooCommerce dashboard. With AutomateWoo, you can also enable a manual or automatic referral approval process, thus any customer can become a referral after being checked for fraudulent activities.
Key features
- Supports both automatic and manual referral approval processes. Advocates can use social share buttons to Facebook, Twitter, and Whatsappor they can enter their friends’ emails.
- Add a post-purchase widget to encourage referrals.
- Emails, cookies, and IP addresses can be checked and matched to prevent spam.
- Advocates can view their tab and rewards.
- You can also analyze your referral program’s success by tracking orders placed through referrals.
- Supports both automatic and manual referral approval processes.
While Facebook is used for advertising campaigns, Instagram has a more wild and organic style when it comes to content. And organic marketing is a great way to gain trust and authenticity. With this plugin, you can harness the power of Instagram by showcasing your products, using filters, and running ads. You can upload your product catalog on Instagram, create shoppable posts and stories, and sell directly from there. Moreover, you can define a product hashtag and showcase how your customers are using your products.
Key features
- Create shoppable posts and stories.
- Define a product hashtag.
- Easy to use and set up.
- Filter products based on stock, category, and type.
- Customize product information.
- Turn posts into ad campaigns.
Facebook is great for advertising your business and with this free extension, you can start in just a few minutes. With this plugin, you can create a shop on Facebook and Instagram and customize the shopping experience across all platforms. You can run Facebook and Instagram ads, design them, set the target market, and pay directly on WooCommerce. You can also simplify catalog management by syncing your WooCommerce products on Facebook and Instagram.
Key features
- Create a store on Facebook and Instagram.
- Add checkout option on Instagram in the US only to simplify shopping.
- Create Facebook ads directly on WooCommerce.
- Add Messenger option to your site to stay connected with your customers.
One way to reduce cart abandonment on your site is to improve the checkout process. Unnecessary fields and a complicated checkout page are some of the reasons why customers abandon their carts and it can be improved by this plugin. With WooCommerce Social Login, you can enable customers to use their social media accounts to check out instead of creating a new ID or checking out as guest users. Customers can also use this feature to log in to your site. The WooCommerce Social Login is another WooCommerce checkout plugin. It enables your customers to log into your site using their social media accounts. This also saves your customers’ time as they don’t have to create a new account or leave as a guest. You can also allow your customers to link their social media accounts for a faster checkout experience in the future.
Key features
- Supports multiple social media platforms like Facebook, Google, Twitter, Amazon, PayPal, LinkedIn, etc.
- Customers can link their accounts for future purchases.
- You can view which customers have used their social accounts from the “Users” list.
- Give customers the option to unlink their accounts.
- Customers can connect their social media accounts like Facebook, Google, Amazon, LinkedIn, etc to enter your site.
- Customers can link their social accounts for future orders.
With this WooCommerce social media plugin, you can share your products on social media platforms. This will encourage customers to share your products and increase brand awareness and visibility. You can add social share buttons on any product page and customize the button icon style and color. It has an intuitive interface and is easy to use and set up.
Key features
- Easy to use.
- Enable/disable social button visibility.
- Add social buttons on product pages and rearrange them in 6 different positions.
- 3 icon styles are available.
WooCommerce wishlist is a powerful marketing tool and is sure to increase your sales and conversions. With this wishlist plugin for WooCommerce, customers can save their favorite products and review them on their account. You can also increase conversions by sending customers promotional emails regarding their saved products and setting a discount on them to entice customers to purchase. Moreover, customers can create multiple wishlists and enable/disable the sharing option by making it public or private. A smooth way to know what your customers like and prefer from your store is by enabling the wishlist option using this plugin. Customers can add their preferred items to their wishlist and share them with their friends and family. This will give you an insight into your customers’ likes/dislikes and you can even send them a discount on their wishlist items, enticing them to purchase. Customers can create multiple wishlists for different occasions and choose to keep them private, public, or share them with others.
Key features
- Customers can create wishlists and share them with friends and family.
- Customers can ask for an estimate of their wishlists.
- Easily manage wishlists and rearrange products using the drag and drop feature.
- Send promotional emails to customers by adding coupons for wishlists products.
- Add wishlist widgets in the header and sidebar.
- Customers can create multiple wishlists.
With this WooCommerce social media plugin, you can display responsive Facebook and Instagram posts on your website. You can use pop-ups to display almost anything. It has multiple demos available to choose from. Moreover, you can also customize the posts using its Live Customizer by changing layouts, adding effects, etc. It is easy to use and set up.
Key features
- You can use popups to display images, videos, and albums.
- You can add filters to your content.
- Display an unlimited number of feeds.
- All feeds are responsive and mobile-friendly.
- Customize the popup display, its location, user-specificity, etc.
WooSocial is a simple and effective plugin that simplifies the login process by enabling customers to log in using their social media accounts. The plugin is very easy to use and set up and provides multiple button styles to choose from.
Key features
- You can customize the social media button order.
- 25 social media options
- Has 15 social media button styles available.
- Supports shortcode.
With this plugin, you can create a Facebook shop and import WooCommerce products into it. It is a fast and easy process and you can create a Facebook store for free. You can also customize your store, add special features, and easily boost your sales. It also provides insights regarding your Facebook store and how you can improve it.
Key features
- Use AI feature to create and optimize ads on Facebook, Instagram, and Google.
- Import products and sell directly on Facebook.
- Promote your store with exit-intent popups and coupon popups.
This WooCommerce social media plugin enables you to live stream new content from social media on their website. You can create a testimonial gallery on your site and add user-generated content from Facebook, Instagram, Pinterest, etc. Around 90% of customers consider UGC to help make buying decisions. This plugin is extremely easy to use and set up and consists of different gallery styles.
Key features
- Create social feeds of Facebook, Pinterest, Instagram, and YouTube.
- Grid, collage, and slider layout options.
- You can enable auto-post and approve before adding them on-site.
- You can add images, videos, and texts to the social feed.
- Set refresh rate in hours or minutes.
Social Warfare is another social media plugin that enables you to add social sharing buttons on your site. You can customize the buttons’ position and colors as well. It is easy to use and works right out of the box, saving you time setting up. They also have experts available to help you out regarding any problems.
Key features
- Add a follow widget on your website.
- You can create Twitter cards and open tags in no time.
- Create shareable quotes or tweets that customers can share from your website to their social profiles.
- You can enable social proof by displaying social or share count. Also set a limit of shares before displaying them.
- You can also track each share and analyze the results.
Display Social Proof on your store to show your authenticity to the visitors.
Even though new techniques are coming up all the time, there are a few practices that are crucial to your social media marketing strategy and guarantee good results.
One of the major mistakes people make when marketing on social media is not choosing a platform or target audience. If you post content on all social media platforms and target everyone, you are wasting time and effort. Thus, first see where your customers are most active, which platform appeals to your target market and age, and what type of business you are running i.e B2B or B2C. This will help you narrow down your options and tell you what your most effective platforms are.
2. Automate Content
If you want to create a credible presence on social media, you need to be consistent and post regularly. This is time-consuming and thus with the help of WooCommerce social media plugins, you can schedule posts, set instant replies, enable customers to share your content, and much more beforehand.
3. Optimize for Mobile
Around 87% of consumers search for products online through their mobile devices before making a purchase. Thus, the importance of mobile optimization is very evident. Creating a website that is mobile-responsive not only leads to easier access but also ranks you higher on Google.
Moreover, as people use their mobile devices to search for products on social media, you need a mobile-first approach. For example, utilizing Instagram stories, Facebook ads, and Twitter hashtags to promote your products and always be at the forefront of your customers.
4. Create Visual Content
Social media is all about visuals and if you are marketing there, you need to make sure your content pops out. Your content could be in the form of blogs, images, videos, live streams, interviews, etc. but you need to figure out what content type is suitable for which platform. For example, Facebook suggests vertical posts, whereas Instagram stories are highly effective and show a personal side to the business. All of this can easily be done with the help of social media plugins.
Using social media and using it effectively are two different things. Social media is vast and the competition is tough. Choosing the right platform and time to post is crucial and difficult, but necessary. There are few things you need to keep in mind to effectively promote your content on social media:
- Sync posts on all platforms you are using.
- Add user-generated content on social media to increase trust and credibility.
- Use relevant hashtags.
- Respond to comments and shares.
- Host giveaways, quizzes, surveys, etc to increase engagement.
Since we have listed all WooCommerce social media hacks, now let’s find some plugins that can automate this.
Make sure to avoid these mistakes if you are a WooCommerce store owner.
Wrap-Up
Social media has the power to persuade your customers into trusting your brand and increasing your sales and revenue. With the help of these WooCommerce social media plugins, you can easily add features like social share, social feed, social proof, etc to your site without any hassle.
