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OverviewOur List of Best WooCommerce Loyalty Program PluginsReason to Create a Loyalty Program in WooCommerceSteps to Create Loyalty Program on Your WooCommerce StoreWrap-UpOverview
Retain loyal customers and improve their shopping experience is by providing them with an incentive to keep them coming back for more. Setting up a customer loyalty program on your WooCommerce store not only attracts customers but also increases sales. It is the perfect solution to your problem and also helps you stand out from your competitors.
A loyalty program refers to a reward program where you offer your loyal customers gifts, discounts, exclusive coupons, and much more. You can set up rewards for certain actions like a purchase, spend limit, registration, etc. This is an effective method to increase customer loyalty rate and sales.
In this article, we will help you set up a loyalty program on your WooCommerce store with a few simple steps but first, let’s discuss some of its benefits.
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Improve customer satisfaction by offering coupons using the best WooCommerce Coupon Codes plugin.
Our List of Best WooCommerce Loyalty Program Plugins
Below, we have reviewed the best WooCommerce customer loyalty plugins. Let’s get started!
If you want to increase customer loyalty, then enabling a WooCommerce points and rewards system is the way to go. It is easy to set up and use. You can set points for each action and choose how customers can redeem them. You can assign points globally based on the product value or choose different points for each product or category. With this plugin, you can assign points to specific user roles or make them viable for all users. You can also customize the messages shown on product and cart pages.
Key features
- You can offer free shipping for redeeming points.
- Customers can choose the number of points they want to redeem.
- A dashboard to track and manage points and history.
- Import/export points to and from a CSV file.
- Set expiration dates on points and send customers emails to remind them.
- You can reward customers with points who have purchased from your site before.
Free for up to 100 loyalty members, with paid plans scaling by member count. If you are looking for an all-in-one marketing solution, then this is the plugin for you. With Gratisfaction, you can enable a WooCommerce referral system, loyalty program, giveaways, rewards, and much more. You can increase engagement on your site by increasing social media interaction, surveys, feedbacks, and building multiple email lists. You can use multiple events to reward points to your customers and retain them. For example, ETSY sellers can use Gratisfaction to give rewards to their customers on their purchases. Moreover, customers can also pay using their collected points.
Key features
- Send rewards to customers that bring in referrals.
- Celebrate birthdays, anniversaries, etc by giving rewards to your customers.
- You can also give rewards on actions like purchase, review, sign-up, etc.
- You can run multiple types of giveaways and campaigns.
- Customers can redeem their points for coupons or products.
- Give rewards on sign-up, special occasions such as birthdays, social shares, filling a survey, etc.
Buy via CodeCanyon: the developer’s own website currently shows signs of compromise (injected spam links). With this plugin, you can set up points for multiple actions such as writing reviews, sign-ups, social shares, product purchases, referrals, etc. It supports both simple and variable products and subscriptions. Moreover, you can assign points and rewards at the product, category, and global level. Admins also have the option of enabling/disabling coupons and setting the maximum number of points that can be redeemed on the cart page.
Key features
- Admin can set an expiration date on points.
- Customers can cash and buy reward points.
- Customers can generate coupons or gift cards with points.
- Admins can set minimum points or balance for redeeming rewards.
- Send SMS notifications using Nexmo or Twilio.
- Import/export points files in CSV.
Reason to Create a Loyalty Program in WooCommerce
I. Increases Sales
WooCommerce loyalty programs are a great way to increase sales and revenue. It’s because the reward and points option entices customers to frequently purchase from your site. Moreover, customers also spend more on a single order to satisfy the requirement for a discount or coupon.
II. Retains Customers
A loyalty program helps you retain loyal customers as it improves the shopping experience by providing them with rewards and discounts. It also improves customer relationships as customer engagement increases. Retaining customers is highly profitable for an online store, as it ensures a probable income and enables you to grow your email list and create effective marketing campaigns.
III. Creates Referral System
Do you know that a loyalty program helps you promote your business without wasting tons of money? Using a reward program, you can create a referral system, where your loyal customers can become referrals and promote your business through word-of-mouth marketing. The more customers they can get on your site, the more discounts and rewards they receive.
A loyalty program is a win-win situation for both your customers and your business. Your customers are satisfied with your service and find the reward system beneficial. In turn, your business receives frequent customers and increased sales.
Moreover, it is very easy to set up a loyalty program on your WooCommerce store. Let’s learn how.
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Steps to Create Loyalty Program on Your WooCommerce Store
In this guide, we are going to use the Advanced Coupons plugin to set up a loyalty program on your WooCommerce store. This is a freemium plugin and consists of many advanced features to easily set up this functionality. Moreover, you can also choose other plugins for this task, which we will discuss later.
I. Create Account on Advanced Coupons
First, you need to create an account on Advanced Coupons. Simply go to their website and choose your preferred plan to get started. Once your account is created, install the plugin on your WooCommerce store.
For this, go to WooCommerce > Plugins > Add new. Search for the Advanced Coupons plugin and install and activate it with the license key provided.
II. Activate Loyalty Program Feature
Since Advanced Coupons is mainly a coupon plugin, you need to activate the loyalty program feature to use it. For this, go to WooCommerce > Settings > Advanced Coupons. Check the option for “loyalty program” and click on “save changes”.
Now it’s time to configure the plugin and set values for points earned and redeemed. For this, go to WooCommerce > Settings > Advanced Coupons, below this plugin, you will see a tab named “Loyalty Program”, click on it. On this page, multiple options are provided for customizing the reward program.
The first option is the “Price to points earned ratio”, this will determine the number of points your users will receive for spending $1. For example, you can set the value to 2, and thus your customers will receive 2 points for spending $1.
The second option is the “Points to price redeemed ratio”, this will determine the number of points your users will redeem if they want to get a discount on $1. You can change the default value according to your loyalty plan.
There are other options available, such as setting the minimum and maximum order amount to redeem points, changing the points name, include/exclude tax, shipping, and discounts into the total when points are rewarded.
IV. Setting Rewardable Actions
As you move along the settings, you would find an option of “actions for earning points”. This will determine the specific actions on your website a user can take to earn points. These actions could be registering on-site, leaving a comment, purchasing products, first order, etc.
You can also customize the message that will be shown in the cart and checkout page announcing that a certain action/order will result in points. Don’t forget to save the changes once all settings are completed.
V. Automatically Create Customer Accounts
To earn and redeem points, your users need to have an account on-site. For this, you need to disable the option of guest checkout on your WooCommerce store. Simply, go to WooCommerce > Settings > Accounts & Privacy, here you will uncheck the option of “allow customers to place orders without an account”. Thus, customers that don’t have an account can also create their own on the checkout page.
And voila! You are done. Now that wasn’t difficult at all. Moreover, you can easily change the settings and values whenever you want.
With WooCommerce Product Add-on plugins, customers can customize their products easily on-site.
Wrap-Up
Setting up a customer loyalty program on your WooCommerce store can be highly beneficial for your business as it helps you increase sales and retain customers. And with WooCommerce, all you need to do is find the best plugin for this task. So what are you waiting for?
